AttractQualified attention
Relevant traffic, campaign response and source quality.
CaptureEnquiries recorded
Forms, calls, messages and useful contact information.
Follow upResponse performance
Speed, consistency and progression after first contact.
ConvertPipeline movement
Appointments, proposals, decisions and won opportunities.
RetainContinued value
Reviews, reactivation, repeat business and relationships.
Metrics are selected according to the organisation’s commercial model, available data and ability to establish a trustworthy baseline.